Archive for the ‘Wholesale’ Category
2010年4月19日
A Yellow Page Expert Speaks Out
You first may be asking: what qualifies me as a Yellow Page expert? I worked as an advertising consultant for a Bell System division for nearly 25 years. During that time, I counseled about 3000 businesses in advertising design, marketing programs, and promotional campaigns. I was a top performer for about half that time and won numerous awards and honors. With that background, let me discuss the unique media known as directory advertising.
In my market, we had about 80,000 businesses represented in the local city Yellow Pages. That's a large sector of companies fairly reliant on a single product used by over 80% of the population. The Yellow Pages is a reliable constant that is relatively unchanged since its inception over 100 years ago. Back then, it was a list of companies and their ads, bound together in book form, and sent for free to every resident with a phone. Today, it serves the same function: a current resource for business information.
The only difference is the addition of full-color and the replication on the Internet. Otherwise, it's your father's Yellow Pages. It began as a byproduct of the phone company's need to get the their subscribers' phone numbers out to the general public. Then someone realized the value of actual ads that would offer additional facts such as hours, products, services, and locations. Presently, many businesses rely on their Yellow Page ads, exclusively.
This is especially true for emergency service companies such as plumbers, electricians, and appliance repairers. Lately, more and more professionals like attorneys, dentists and plastic surgeons have discovered the power of this prevalent media. For them, it is a somewhat reasonable alternative to television and other mass media. Their ROI (return on investment) is high as is their exposure to every potential client. Most of this information is fairly common knowledge and a reminder of what the Yellow Pages means to the average user. The rest is not, hence the reason for this article.
Here are some lesser-known facts I'd like to share as my part in educating the public:
(1) The placement and size of the ad has no bearing on the quality of the business.
(2) Therefore, anyone with lots of money can get an ad, regardless of qualifications.
(3) In fact, some of the largest companies in town only have a simple listing.
(4) The advertiser can make outrageous claims, even if they're lies.
(5) Some of the best, small businesses have the smallest ads, for many reasons.
(6) Many businesses with an "A" name do so only to be placed first in a heading.
(7) Words like "official, authentic, only, quality, & qualified" are often meaningless.
(8) Just because they have a logo like "GE" doesn't mean they are GE approved.
(9) Ads with many phone numbers for different locations may only have one location.
(10) A business claiming they are 25 years old, may actually be brand new.
So, the next time you pick up the Yellow Pages to make a purchase, be an educated consumer and know how the ads are placed and what they really mean. Or, if you are a business-person, learn what type of ad to run and how much to pay. Either way, the mystery of the Yellow Pages will no longer be confusing to an outsider: you'll be on the inside.
About the author:
Jeffrey Hauser's latest book is, "Inside the Yellow Pages," which can be viewed at: www.poweradbook.com
He was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. Currently, he is the Marketing Director for thenurseschoice.com, a Health Information and Doctor Referral site.
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Bvlgari B.Zero1 watches
2010年1月4日
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quot Armin By Armin Strom quot Elements Watches
2009年12月19日
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The Armin by Armin Strom Elements watch collection will comprise four variations Oris, is the inspirational force behind a new collection of watches. Following up upon a series of prototypes introduced to the public in 2008, minutes and seconds. These distinctive indications play out on dials that emphasize the craftsmanship of the underlying mechanism Gerald Genta Tissot, water and fire. Cases are crafted from titanium Blancpain, the first "Armin by Armin Strom" Elements watches will make their debut at Baselworld 2009. These models reflect the purposeful modern concept of Armin Strom AG, giving the owner an unobstructed view of the fine workmanship. Power reserve of the Armin Strom ASR07 caliber is 46 hours.
OmegaAudemars Piguet Royal Oak Offshore
2009年12月17日
Twhich itself created a tremendous stir in 1972.
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Girard Perregaux ww.tc Shadow World Time Flyback Chronograph In Black Ceramic
2009年11月26日
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LonginesBelts tighten at Moss Bros
2009年11月13日Byline: ANDREW TURPIN
MOSS BROS, the suits and menswear retailers, has put a roll-out of its Yves St Laurent store format on hold as it warned of "unpredictable" current trading.
Shares in what has been one of the more resilient retailers, sank 14 per cent to a new low yesterday as it revealed half-year profits down 2 per cent.
Moss Replica Maurice Lacroix Bros said a year ago that its pilot Yves St Laurent store, opened 15 months ago in London's Covent Garden, could be rolled out into a chain of 20 to 30 shops at a cost of up to $9 million. But the finance director, Terry Donovan, said that the group was "reviewing its performance". He added: "We are not unhappy with its progress and it has got potential, but we are a cautious company."
Shares in Moss Bros, which were as high as 291.5p in April, sank another 21p, or 14.6 per cent, to 122.5p yesterday after it said like-for-like sales growth, which was 7 per cent last financial year and 5 per cent for the first few weeks of the year beginning 1 February, had slowed significantly.
Replica Thomas wyldeIt was down to 2.3 per cent for the half-year to 1 August and about 2 per cent since then, with some weeks in negative territory, Mr Donovan said.
Raymond Weil WatchesThe chairman, Neil Benson, described the current trading conditions as "fiercely competitive and unpredictable". He said Christmas and New Year would be "critical".
The number of new outlets among its mainstream brands to be opened next year will probably be less, at ten to 12, than this year's 13, of which nine are in the second half. Investment in new stores this year will be $7 million $8 million. The group now has 176 outlets, about seven of them in Scotland, under the Moss Bros, Cecil Gee, Suit Company, Savoy Taylors Guild, Blazer, and Boss banners.
Moss Bros made profits of $5.67 million in the half-year to 1 August, down from $5.79 million in the same period last year. Turnover was up 8 per cent at $66.28 million.
Replica Bottega VenetaMr Donovan said with the market "flat" generally, the group was picking up market share, which now stands at 12 to 13 per cent of the suit market, second only to Marks & Spencer on about 15 per cent. He said some of the factors that were helping to underpin suit sales Jacob & Co Replica Watches to some degree by persuading men to dress more smartly included the influence of films such as Lock, Stock and Two Smoking Barrels.
Interim dividend rises 5 per cent to 2.1p per share with earnings per share down to 4.3p from 4.31p.
Gross profit margins fell by a percentage point from their previous 50 per cent or so in the first half of last year. Moss Bros has no borrowings and had about $9.1 million cash at the end of the half year.
The group began a mail-order recently with four pages in the Grattan catalogue, mainly selling casual wear.
an catalogue, mainly selling casual wear. ...